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Keys2 Media doesn’t just stop with Web Design and Local SEO. Our goal is to implement a custom digital marketing strategy specifically for YOUR business. We strive to highlight what makes your business unique while converting new and repeat customers. It starts with ensuring that the basics are covered. Does your branding convey a sense of what your business is, and is it effectively utilized on your website and communications copy?
Furthermore, is your website set up to convert, and how does your business generate repeat purchases?
These are just some of the questions we ask to build an effective digital marketing plan. Just like it wouldn’t make sense to add gasoline to a car with a blown engine, it doesn’t make sense to spend money on new marketing services until the basics are covered. Laying a solid foundation is critical to the success of all subsequent marketing activities.
Once the basics are covered, Keys2 Media will develop a 360-degree strategic marketing plan to achieve the specific results you deem most important for your business. Rather than offer cookie-cutter approaches that will produce mediocre results, our consultants help develop streamlined marketing strategies without the typical marketing “bloat.” We’ve worked with many clients who had previously overpaid for shoddy “marketing services” that didn’t generate leads or sales.
Does it make sense for a construction company to spend thousands of dollars on Facebook ads?
Should a local florist be spending thousands on search engine optimization?
Would it make sense to determine where your traffic is coming from before allocating time and resources to 4 different social media platforms?
The answer to all of the above is NO, but many marketing and advertising firms will be quite happy to sell you these services even if they do NOT work for your business. Being a small, family-owned business gives us the flexibility to offer precisely what you need and when you need it without being superfluous.
We all know the importance of making an excellent first impression. You know your business is fantastic, but does your branding convey that? Something as simple as a business card or a logo on a website leaves a lasting impact. It takes 5 to 7 impressions for people to remember your branding; let’s ensure each of them is a good one.
Email marketing is one of the best investments any small business can make. We help boost brand visibility and drive more sales by marketing to new and existing customers. While not the most exciting marketing technique, email marketing produces unmatched ROI. Many clients we work with struggle to develop content and find the time to construct engaging emails. Due to our insider knowledge, we know what works and will create high-converting email marketing campaigns tailored for your clientele.
For businesses nailing the marketing fundamentals but looking to expedite growth, PPC advertisements can offer the boost your company is looking for. Depending on your industry and marketing goals, where you advertise plays a critical role in determining the ROI from your marketing campaigns. Before plunking down your marketing budget on online advertisements, schedule a chat with us to learn the optimal strategy for your business.