10 Reasons Why Your Small Business Needs a Website
Have you ever wondered what life would be like without the internet? Banks will cease to operate, our phones and social media apps will be
Menu
Boston is a city of historical landmarks and firsts. From the Freedom Trail to Fenway Park, there’s always something new and exciting to explore in Beantown! The city has a thriving arts and culture scene and a flourishing business community. Plus, with its convenient location on the east coast and world-class universities, Boston is the perfect place to do business.
How can you leverage these factors to your advantage as a business owner without struggling for new leads? To answer the question in one word…SEO. SEO is why it seems like your competitors are using a magic wand to drive sales while you barely get by each day.
An SEO Consultant in Boston helps customers and potential clients around you to locate your business without any physical effort on your part. But before we go on about the wonders of SEO, here’s a refresher course to get you up to speed on what SEO is and how it can help your business thrive in our fast-paced world.
SEO, short for search engine optimization, is the process of improving the ranking of your business in search engine results pages. Think of it this way, suppose you’re in a new city, and you’re trying to find restaurants near you, what’s the first thing you do? Maybe you’re trying to buy a gadget like a smartphone, and you’re looking for information on which smartphone to buy?
The answer to these questions is the same for most people; you bring out your mobile phone and search “restaurants near me” or “top 5 smartphones to buy”, respectively. The websites you see in the search results of those queries are there because of SEO. The same can be said for your business, irrespective of the product or service you offer.
An SEO Consultant in Boston helps potential customers locate your business or website by improving visibility when users search for keywords or phrases related to your business.
Now that we’ve explained what SEO is, it’s only fair to educate you on how SEO can help your business in the Boston area. While there are many advantages to integrating SEO into your business marketing, here are the top 5 ways SEO can help your business thrive in Boston.
If your competitors know what they are doing, they are likely using SEO techniques to increase their sales conversion. Businesses using SEO practices will outrank and thrive better than businesses without SEO in search engine results pages (SERPs).
Moreover, a recent evaluation showed that results from the first page of a Google search generate over 90% traffic. This alone gives you an advantage when your business is among those listed on the first page.
Gone are the days of being limited to clients within your neighborhood or city. Instead, most businesses have both an offline and online store. An online store allows customers from anywhere in the world to make purchases.
And with SEO integrated into your business or website, this makes it even easier for potential customers to patronize you through their search engine results pages.
There are two types of marketing strategies; inbound or customer-centric marketing and outbound or marketer-centric marketing. The latter focuses on the marketer and uses cold calling, cold emailing, and mainstream advertising to generate leads.
While this might seem practical, it often generates leads that hardly result in conversions even when the customers visit the site. SEO, on the other hand, is an inbound marketing strategy.
Rather than bombarding the audience with intrusive adverts, SEO positions you strategically and makes it easier for purchasing customers to locate you. This way, the leads generated when the user clicks your site has a better chance of leading to a sales conversion.
SEO is not an island of its own. Instead, it works hand in hand with content marketing and other marketing initiatives. By building and earning links from reputable sites, you increase the efficacy of your overall content marketing strategy.
A common saying goes like this: “charity begins at home.” The same goes for SEO. Expanding the reach of your business is beneficial for your online store, but what about your physical store location?
Your physical business location is patronized mainly by people within your area. And whether you like it or not, your next-door neighbor might be searching for “smart TVs around me,” whereas your store is filled with various smart TVs.
SEO ensures that your business is visible to clients in the area that conduct searches for the items or services you provide.
SEO is not a one-and-done trick that you implement and rest. Instead, it takes time and considerable effort to execute and maintain. And while some of these techniques can be implemented in-house by following online resources, it’s always best to seek help from a professional SEO consultant in Boston.
Now you might be asking what exactly do these professionals do that I can’t do by myself? Well, we can all agree that the goal of an SEO consultant is to increase the visibility of your website. But in order to make that desire a reality, there are several significant steps a reputable SEO consultant in Boston undergoes to improve the ranking of your website including:
This is the first phase in the SEO process, and it entails a thorough analysis and evaluation of your website. The assessment will reveal the current ranking of your business website and the factors that are affecting its position in the SERPs.
In addition, this evaluation will give the consultant insights on the following steps to improve your business’s visibility.
There’s a reason why your competitors are outranking you, and it’s the professional’s job to find out why. First, the consultant will analyze the competitors that outrank you for your given keyword to find out what they are doing right. The goal is not to create a replica of their site but to know the factors to integrate into your site to help you outrank them.
Results are good, but how do you measure progress if the results are not tracked? A reputable SEO consultant in Boston will measure and track the results regularly. This tracking gives a complete overview of the progress and shows which areas need more effort and what needs to be done.
Keyword research is easy to perform, but the question is, what do you do with the result of the research, and how do you know which keywords to rank for? Moreover, not everyone is willing to put in the time and effort an SEO professional uses to perform in-depth keyword research in order to produce quantifiable results.
How your website, pages, and blog posts are organized is integral to the ranking of your website. If search engines can’t properly understand what your website is about, then there’s a good chance it will remain invisible.
An SEO consultant will review your website structure and implement the best practices that will help search engines understand your business better.
Good content is important, but creating optimized content for search queries is even more important. This is because search engines analyze content and index portions relevant to search queries.
Therefore, a professional will not only optimize your on-page content but ensure that the content is relevant to the search intent of your potential clients.
Nothing is as soothing as knowing what’s going on with your business. An SEO professional will conduct regular meetings and provide you with updates on the progress of your website.
SEO can be a daunting and time-consuming task, no doubt, but the results are definitely worth the effort. And while you may not have the resources or time to handle the process on your own, a Boston SEO expert like Keys2 Media can help you take over the SEO process for your business, giving you more time to focus on running it.
Regardless of whether you’re new to SEO or you need help getting it right after several failed attempts, Keys2 Media can help you make SEO work for your business.
Have you ever wondered what life would be like without the internet? Banks will cease to operate, our phones and social media apps will be
Google Local 3-pack If you’re a business owner or entrepreneur, you know that ranking high in Google search results is essential to the success of
How to Get Leads for Lawyers Getting leads is crucial to the success of any business, regardless of the industry. Leads are potential customers who
Why Local SEO Ranking Factors Matter So, you’ve put your business online. Congratulations! You have taken the first step in establishing an online presence for